# agentsite-static-version=c0561b17-3f98-4598-ba58-50aa27e93df4
# vaynermedia.com

> AI-optimized mirror of vaynermedia.com containing 237 pages totalling 103,979 words of clean markdown content, structured data, and semantic HTML. Original source: https://vaynermedia.com. Last updated: 2026-11-02T18:41:54.811Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [VaynerMedia : Integrated Strategy, Creative and Media Agency](/content/site-root.html): We put social at the center 🎯 of everything we do, 📈 Meet VaynerMedia, a leading agency offering creative, media, social, influencer marketing & consulting services. (592 words)

## Articles & Blog Posts

- [VaynerMedia Work, Clients, Case Studies & Awards](/content/work/index.html): VaynerMedia work: our award-winning digital media agency showcases proven success. View our client roster, case studies, industry awards, and press coverage of our best work. (504 words)
- [Terms of Use - VaynerMedia](/content/terms/index.html): The website you have entered (its sub-domains, affiliated websites, any mobile versions, and any services available therefrom) (the “Site”) is a copyrighted work owned and operated by VaynerX, LLC; VaynerMedia, LLC; and its subsidiaries, parents, and affiliates (“VaynerX,” “we” or “us”).   LAST MODIFIED: January 28, 2019 BY ACCESSING OR USING THE SITE, YOU HEREBY […] (2,640 words)
- [VaynerMedia Australia Office - Connect and Work with Us](/content/australia-office/index.html): VaynerMedia Australia / Sydney Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today." (130 words)
- [VaynerMedia Super Bowl LVI - VaynerMedia](/content/super-bowl-lvi/index.html) (439 words)
- [UPCOMING DATE: 4DS NYC - VaynerMedia](/content/event/4ds-11-13/index.html) (8 words)
- [DAILY DIGITAL DEEP DIVE (4DS) NEW YORK CITY - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-2/index.html) (11 words)
- [UPCOMING DATE: 4DS NYC - VaynerMedia](/content/event/4ds-9-24/index.html) (13 words)
- [UPCOMING DATE: 4DS NYC - VaynerMedia](/content/event/4ds-copy/index.html) (8 words)
- [UPCOMING DATE: 4DS NYC - VaynerMedia](/content/event/4ds-copy-copy/index.html) (58 words)
- [VXXV World Tour - VaynerMedia](/content/vxxv-world-tour/index.html): 15 Offices. 2 Teams. 1 Epic Global Marketing Agency Office Tour. VXXV World Tour takes two teams to embark on an epic journey across our 15 global offices. Experience behind-the-scenes travel, team adventures, and company culture. (162 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-1-22-copy-copy-copy/index.html) (9 words)
- [VaynerMedia & TikTok - Social Strategy, Creative Content, and Marketing Insights](/content/tiktok/index.html): Discover how we craft engaging content and strategies to elevate your brand on one of the fastest-growing platforms- TikTok (300 words)
- [Bai #FlavorLifeCali Influencer Event - VaynerMedia](/content/event/baisocal/index.html) (7 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-1-16/index.html) (128 words)
- [Agent2021 (2018) - VaynerMedia](/content/event/agent2021/index.html) (6 words)
- [Red & White Dinner with The Female Quotient at CES 2018 - VaynerMedia](/content/event/redwhiteparties/index.html) (14 words)
- [Meet The VaynerMedia Leadership and Executive Team](/content/leadership/index.html): Meet The VaynerMedia leadership and executive team heading up offices across the United States, Canada, EMEA, LATAM and APAC. Connect with our thought leaders today. (73 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-11-27-copy/index.html) (10 words)
- [UPCOMING DATE: 4DS LA - VaynerMedia](/content/event/4ds/index.html) (8 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-1-22-copy-copy/index.html) (10 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds/index.html) (9 words)
- [VaynerMedia India Office - Contact, Location & Regional Expertise](/content/india-office/index.html): VaynerMedia India Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (116 words)
- [Cannes Lions - VaynerMedia](/content/cannes-lions/index.html) (826 words)
- [VaynerMedia Events: Check out Panels, Activations & More](/content/events/index.html): Connect with VaynerMedia leadership and executives at events, panels, activations and conferences across the globe. Contact us today. (133 words)
- [VaynerX Lounge at Cannes Lions International Festival of Creativity, 2018 - VaynerMedia](/content/event/cannes2018/index.html) (14 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-10-12/index.html) (10 words)
- [Profound Report - VaynerMedia](/content/profound/index.html): 90% of your brands content is cited in AI within just 37 days of publication. AI is reading the internet continuously, meaning the content you post today could be driving your brand’s AI recommendations next week. Dive into the complete Profound x VaynerX report to learn how to build a winning AEO strategy and ensure […] (187 words)
- [Agent2021 - VaynerMedia](/content/event/agent2021-2/index.html) (4 words)
- [Digital Uncorked - VaynerMedia](/content/event/digitaluncorked/index.html) (4 words)
- [Red & White Dinner with The Female Quotient at SXSW 2018 - VaynerMedia](/content/event/redwhitesxsw/index.html) (15 words)
- [Expert Research, Insights and Reports - VaynerMedia](/content/reports/index.html): Unlock exclusive insights with VaynerMedia's research and marketing reports. Download comprehensive guides and stay at the forefront of industry trends. VaynerMedia is here to help you navigate strategic growth opportunities. Borrow our brains for a strategy sprint, marketing opportunity exploration or a sharp, fresh perspective. (581 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-7-11/index.html) (9 words)
- [VaynerMedia Careers - Explore Job Openings & Join Our Dynamic Team](/content/careers/index.html): Join VaynerMedia and shape the future of digital marketing. Explore exciting job listings, career opportunities and strategic roles in a dynamic and innovative environment. Apply today! (841 words)
- [VaynerX Launch at Cannes Lions International Festival of Creativity - VaynerMedia](/content/event/cannes/index.html) (13 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-10-30/index.html) (10 words)
- [VaynerMedia Analytics Services - Contact our Strategists Today](/content/analytics-services/index.html): Numbers don’t build relevance, people do. Our analytics go beyond dashboards to decode culture in real time. From sentiment to social signals, we turn raw data into the insights that matter, helping brands stay relevant in the conversations that shape them. Contact the VaynerMedia analytics services team today. (503 words)
- [Case Study: Chips Ahoy! - VaynerMedia](/content/case-study-chips-ahoy/index.html): Exceeding upper funnel goals with Branded Effect, TopView, and Creator Partnerships (519 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-4-19/index.html) (10 words)
- [Copyright Policy - VaynerMedia](/content/copyright-policy/index.html): VaynerMedia, LLC respects the rights of copyright holders and accordingly has adopted a policy that provides for the submission of a copyright infringement notice as further described below. Notice of Copyright Infringement If you believe in good faith that any content on the vaynermedia.com/ website (the “Site”) infringes your copyright rights, you should send notice […] (616 words)
- [VaynerMedia Influencer & Talent Services - Contact Us Today](/content/influencer-talent-services/index.html): VaynerMedia influencer & talent services: Cultural equity is brand equity. The creator economy is an underpriced attention opportunity, but only if you master the fundamentals to fuel the right strategy. Connect with our influencer team today. (548 words)
- [Duncan Hines: Dessert Goals Activation - VaynerMedia](/content/event/duncanhines/index.html) (9 words)
- [Form Error - VaynerMedia](/content/form-error/index.html) (4 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/4ds_3-8/index.html) (57 words)
- [Modern Slavery Act Statement 2024 - VaynerMedia](/content/modern-slavery-act/index.html) (525 words)
- [VaynerMedia Creative Services - Contact Us Today](/content/creative/index.html): Discover creative services designed to drive brand relevance through culturally impactful, socially-informed campaigns. From daily organic content to strategic branding, we help businesses thrive in today's fast-paced digital landscape. Connect with our creative team today. (438 words)
- [Thank You - VaynerMedia](/content/thank-you/index.html): Thanks for reaching out. We’ll be in touch soon. (9 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-12-3/index.html) (32 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-10-3/index.html) (83 words)
- [VaynerMedia Services: Media, Digital & Social Media Services for Growth](/content/media/index.html): VaynerMedia services offer a modern approach to comms planning and buying built for today’s attention economy. We manage social, digital, and traditional channels with a measurement framework that makes every dollar accountable—delivering ongoing insights performance reports and ARB analysis to uncover patterns and opportunities. (518 words)
- [Public Relations - VaynerMedia](/content/pr-services/index.html): STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. STORIES THAT STICK. 01 CAMPAIGN SUPERCHARGER Strategic earned firepower designed to maximize attention for a specific campaign or product launch. We keep a pulse on relevance and generate conversations that matter, turning key brand […] (415 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-7-23/index.html) (7 words)
- [Case Study: Gary & VeeFriends Live Fashion Show - VaynerMedia](/content/case-study-gary-veefriends-live-fashion-show/index.html) (270 words)
- [VaynerMedia Strategy Services - Contact Us Today](/content/strategy-services/index.html): VaynerMedia strategy services: go beyond traditional brand-building to create strategies that people actually want to engage with. Our unique approach focuses on consumer-centricity to build brands rooted in relevance. Connect with our strategy team today. (424 words)
- [VaynerMedia Jimmy John's Case Study](/content/case_study/jimmy-johns-case-study-social-insights-to-ltos/index.html): Learn how a social-first "Pickle Witch" strategy for Jimmy John's generated a massive 4.7 Billion earned impressions and sold out the LTO Picklewich faster than anticipated. (316 words)
- [VaynerMedia Consulting Services - Contact Us Today](/content/consulting/index.html): VaynerMedia consulting services: In today's social-first landscape, our goal is to provide you with a high-value partnership that leaves you with strategic insights, actionable solutions and a practical plan for sustainable growth. Connect with our consulting team today. (402 words)
- [VaynerMedia Toronto Canada Office - Connect and Work with Us](/content/toronto-office/index.html): VaynerMedia Toronto / Canada Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (122 words)
- [VaynerMedia Integrated Marketing Services - Contact Us Today](/content/integrated/index.html): Explore VaynerMedia's integrated marketing services that combine strategy, creativity, and execution. We deliver tailored integrated solutions designed to enhance your brand's visibility and drive measurable results across all channels. Let us help you achieve your marketing goals today! (399 words)
- [VaynerMedia Indeed Netherlands Case Study](/content/case_study/indeed-case-study-authentic-community-management/index.html): Learn how VaynerMedia helped Indeed Netherland's win Gen Z trust by turning a viral TikTok comment into a successful job discovery campaign. Check out the 1,500+ likes and +7555% engagement growth. (214 words)
- [VaynerMedia Japan Office - Connect and Work with Us](/content/japan-office/index.html): VaynerMedia Japan Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (124 words)
- [VaynerMedia London Office - Connect and Work with Us](/content/london-office/index.html): VaynerMedia London / EMEA Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (88 words)
- [VaynerMedia Commerce Services - Contact Us Today](/content/commerce-services/index.html): VaynerMedia commerce services: Social media is where people discover what’s new and decide what to buy and with live commerce already a multi-billion-dollar market growing 30% every year, this isn’t a side play for brands–it’s the new front door to relevance and revenue. Connect with our commerce team today. (378 words)
- [Thailand - VaynerMedia](/content/thailand-office/index.html): Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Brand brilliance in Bangkok. Tim Lindley Managing Director APAC at VaynerMedia address 188 Spring Tower […] (123 words)
- [VaynerMedia Chicago Office - Contact & Location Details](/content/chicago-office/index.html): Discover VaynerMedia's Miami office, your hub for innovative digital marketing solutions. Partner with us to elevate your brand in the vibrant South Florida market. (116 words)
- [VaynerMedia Los Angeles Office - Connect and Work with Us](/content/la-office/index.html): VaynerMedia Los Angeles / LA Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (108 words)
- [VaynerMedia Singapore Office - APAC Headquarters Contact & Location Details](/content/singapore-office/index.html): VaynerMedia Singapore / APAC Hub Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (121 words)
- [VaynerMedia Chattanooga Office - Connect and Work with Us](/content/chattanooga-office/index.html): VaynerMedia Chattanooga Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (119 words)
- [VaynerMedia Mexico City Office - Connect and Work with Us](/content/mexico-city/index.html): VaynerMedia Mexico City / CDMX Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (123 words)
- [VaynerMedia Miami Office - LATAM HQ Contact & Location Details](/content/miami-office/index.html): VaynerMedia Miami / LATAM hub Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (100 words)
- [VaynerMedia Amsterdamn Office - Connect and Work with Us](/content/amsterdam-office/index.html): VaynerMedia Amsterdamn / Europe Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (96 words)
- [VaynerMedia Malaysia Office - Connect and Work with Us](/content/malaysia-office/index.html): VaynerMedia Malaysia / APAC Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (122 words)
- [VaynerMedia Blog: Advertising & Media Strategy & Insights](/content/blog/index.html): Check out the VaynerMedia blog for the latest in advertising, media, and marketing news, strategy, and expert insights. Get cutting-edge information directly from our leadership team and top strategists. (171 words)
- [VaynerMedia Opendoor Case Study](/content/case_study/opendoor-case-study-increasing-brand-awareness/index.html): Discover how Opendoor partnered with VaynerMedia to accelerate brand awareness among the 55+ demographic. Our content amplification strategy delivered 2x more consumers for less spend. (263 words)
- [VoiceCon - VaynerMedia](/content/event/voicecon/index.html) (4 words)
- [VaynerMedia Mug Root Beer Case Study](/content/case_study/mug-root-beer-case-study-reviving-an-icon/index.html): Learn how MUG Root Beer went from forgotten to beloved. VaynerMedia's organic social strategy achieved an unprecedented +1 Billion social impressions and drove double-digit sales growth over competitors. (222 words)
- [VaynerMedia New York Office - Connect and Work with Us](/content/new-york-hy-office/index.html): VaynerMedia New York / Hudson Yards Office: We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. Contact us today. (83 words)
- [DAILY DIGITAL DEEP DIVE (4DS) - VaynerMedia](/content/event/daily-digital-deep-dive-4ds-12-13/index.html) (10 words)
- [Work with VaynerMedia - Contact us for Digital Media Services](/content/contact-us/index.html): Work with VaynerMedia. We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. If you’re looking for a strategic partner to navigate the complexities of modern marketing, let’s work together. Contact us today. (42 words)
- [AI Brand Visibility: How to Get Discovered & Recommended by AI](/content/ai-brand-visibility/index.html): Learn how to boost AI brand visibility. The latest data reveals the strategy and tips to get ChatGPT and Copilot to recommend your products. (1,279 words, 2026-08-07)
- [VaynerMedia Media Buying: Redefining Modern Ad Spend](/content/vaynermedia-media-buying/index.html): How VaynerMedia media buying beats cheap CPMs to drive real ROI and shift spend to high-attention social platforms for client success. (184 words, 2026-08-05)
- [Twisties, TikTok, and a Tasty Victory - VaynerMedia](/content/twisties-tiktok-and-a-tasty-victory/index.html): Twisties ignited Australia’s biggest flavour debate—Chicken vs Cheese—winning TikTok’s Greatest Creative Campaign with a viral, election-style showdown. (500 words, 2025-03-06)
- [Snapchat Shares Insights into Effective Branded Content Approaches - VaynerMedia](/content/snapchat-shares-insights-into-effective-branded-content-approaches.html) (16 words, 2025-02-27)
- [The Modern Brand Guide: Creating Scroll Stopping Content on Snapchat - VaynerMedia](/content/the-modern-brand-guide-creating-scroll-stopping-content-on-snapchat.html): Discover how to create scroll-stopping content on Snapchat with insights from Snapchat, VaynerMedia, and Realeyes. Learn the best practices for leveraging user-generated content, collaborating with creators, and using AR Lenses to boost brand engagement, drive sales, and connect authentically with Gen Z and millennials. Read more to uncover key strategies that will help your brand succeed in the modern video landscape. (146 words, 2025-02-27)
- [ADFEST assembles the world’s great creative minds to judge the 2025 Lotus Awards - VaynerMedia](/content/adfest-assembles-the-worlds-great-creative-minds-to-judge-the-2025-lotus-awards.html) (21 words, 2025-02-26)
- [Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia - VaynerMedia](/content/cultural-nuances-meet-business-realities-marcus-krzastek-on-whats-next-for-vaynermedia-in-asia.html) (21 words, 2025-02-24)
- [TikTok Ad Awards 2025 winners - VaynerMedia](/content/https-www-adnews-com-au-news-tiktok-ad-awards-2025-winners.html) (16 words, 2025-02-20)
- [Ads, Activations, and All the Action from VaynerMedia at Super Bowl LIX - VaynerMedia](/content/ads-activations-and-all-the-action-from-vaynermedia-at-super-bowl-lix.html): VaynerMedia's Super Bowl marketing strategy at Super Bowl LIX delivered 14 standout ads and immersive brand activations. Highlights include Duracell's inaugural Super Bowl spot and Tubi’s fast-paced ad designed for Gen Z. Discover how our innovative approach turns Super Bowl marketing into enduring brand success. (356 words, 2025-02-18)
- [Marcus Krzastek: “It’s Clear That APAC Is Setting Global Trends” - VaynerMedia](/content/marcus-krzastek-its-clear-that-apac-is-setting-global-trends.html) (10 words, 2025-02-17)
- [40 Under 40 2024: Tim Lindley, VaynerMedia - VaynerMedia](/content/40-under-40-2024-tim-lindley-vaynermedia-2/index.html) (16 words, 2025-02-17)
- [How sparking a flavourful debate reignited the Twisties brand - VaynerMedia](/content/how-sparking-a-flavourful-debate-reignited-the-twisties-brand.html) (19 words, 2025-02-14)
- [Duracell’s Super Bowl Shock: Commercial Shows Tom Brady Running Out of Power - VaynerMedia](/content/duracells-super-bowl-shock-commercial-shows-tom-brady-running-out-of-power.html) (12 words, 2025-02-09)
- [Inside Duracell’s Super Bowl ad with Tom Brady and VaynerMedia—made in just 40 days - VaynerMedia](/content/inside-duracells-super-bowl-ad-with-tom-brady-and-vaynermedia-made-in-just-40-days.html) (22 words, 2025-02-09)
- [Winning the Super Bowl: Brand Playbook 2025 - VaynerMedia](/content/winning-the-super-bowl-brand-playbook-2025/index.html): Super Bowl marketing strategy 2025: Maximize your brand’s impact with VaynerMedia’s playbook. Learn how to win the game with real-time engagement, platform-native content, and a multi-channel approach that goes beyond the 30-second spot. (781 words, 2025-02-07)
- [Exclusive: How Tubi Built The Z-Suite's Meta Ad Campaign - VaynerMedia](/content/exclusive-how-tubi-built-the-z-suites-meta-ad-campaign.html) (18 words, 2025-02-06)
- [VaynerMedia Taps Marcus Krzastek as First President, International - VaynerMedia](/content/vaynermedia-taps-marcus-krzastek-as-first-president-international.html) (25 words, 2025-02-05)
- [Organic social media and marketing budgets: Here’s what the numbers say - VaynerMedia](/content/organic-social-media-and-marketing-budgets-heres-what-the-numbers-say.html) (19 words, 2025-01-31)
- [The Big Think: Heaven Knows We’re Miserable Now - VaynerMedia](/content/the-big-think-heaven-knows-were-miserable-now/index.html) (17 words, 2025-01-17)
- [Duracell Enters Super Bowl 59 With Scientist Spokesperson - VaynerMedia](/content/duracell-enters-super-bowl-59-with-scientist-spokesperson.html) (8 words, 2025-01-14)
- [Mug Root Beer tests fans’ DNA to see who’s ‘got that dawg’ in them - VaynerMedia](/content/mug-root-beer-dawg-dna-testing-kits-tiktok-shop/index.html) (23 words, 2025-01-08)
- [Jimmy John’s Kickin’ Ranch returns with a pop-punk anthem straight out of 2006 - VaynerMedia](/content/jimmy-john-s-revives-kickin-ranch-with-pop-punk-anthem-straight-out-2006.html) (21 words, 2025-01-03)
- [VaynerX and the number 15: A match made in media - VaynerMedia](/content/https-www-campaignlive-com-article-vaynerx-number-15-match-made-media-1900610.html) (13 words, 2024-12-20)
- [Santa Claus makes the switch to Pepsi in brand’s latest dig at Coke - VaynerMedia](/content/pepsi-zero-sugar-coke-santa-holiday-marketing-campaigns.html) (13 words, 2024-12-17)
- [Kate Spade New York taps Madison Beer for holiday campaign - VaynerMedia](/content/kate-spade-new-york-taps-madison-beer-for-holiday-campaign.html) (18 words, 2024-12-11)
- [Agency of the Year 2024 SEA winners: Singapore and Malaysia - VaynerMedia](/content/agency-of-the-year-2024-sea-winners-singapore-and-malaysia.html) (16 words, 2024-12-10)
- [Short form is king. Just make sure your creative (and strategy) is up to scratch - VaynerMedia](/content/short-form-king-just-make-sure-your-creative-and-strategy-up-scratch.html) (27 words, 2024-12-09)
- [Kate Spade’s New Holiday Campaign Features Pop Star Madison Beer - VaynerMedia](/content/kate-spade-new-holiday-campaign-pop-star-madison-beer.html) (10 words, 2024-12-06)
- [Charli XCX to take over Outernet with Revolut’s ‘Revolutionaries’ - VaynerMedia](/content/charli-xcx-take-over-outernet-revoluts-revolutionaries.html) (31 words, 2024-11-22)
- [Marketing Daily: Bright Lights, New Neighbors: Opendoor's Holiday Ad Embraces The 'Anytime Buyer' - VaynerMedia](/content/bright-lights-new-neighbors-opendoors-holiday/index.html) (22 words, 2024-11-21)
- [Kancils 2024: Fueling the future of Malaysian creativity - VaynerMedia](/content/kancils-2024-fueling-the-future-of-malaysian-creativity.html) (14 words, 2024-11-19)
- [VaynerMedia EMEA and Amplify Deliver Revolut’s Exclusive Customer Event Headlined by Charli XCX - VaynerMedia](/content/vaynermedia-emea-and-amplify-deliver-revoluts-exclusive-customer-event-headlined-by-charli-xcx.html) (25 words, 2024-11-18)
- [Street Soccer Foundation Announces 'Football for Good Day' - VaynerMedia](/content/street-soccer-foundation-announces-football-for-good-day.html) (18 words, 2024-11-16)
- [Marketing Daily: Buff 'Duracell Scientist' Debuts In Holiday Campaign - VaynerMedia](/content/buff-duracell-scientist-debuts-in-holiday-campaign/index.html) (16 words, 2024-11-04)
- [Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media - VaynerMedia](/content/adweek-gary-vaynerchuk-creative-social-media/index.html) (13 words, 2024-10-30)
- [What the Chief Media Officer Job Looks Like in 2024 - VaynerMedia](/content/adweek-chief-media-officer-job-2024/index.html) (18 words, 2024-10-30)
- [Kind candor, hard convos: VaynerMedia’s CHO on team performance - VaynerMedia](/content/kind-candor-hard-convos-vaynermedias-cho-on-team-performance.html) (17 words, 2024-10-28)
- [My Biggest Lesson: Lisa Buckley - VaynerMedia](/content/my-biggest-lesson-lisa-buckley/index.html) (14 words, 2024-10-25)
- [Jimmy John’s hops on breadless sandwich trend with the ‘Picklewich’ - VaynerMedia](/content/take-our-jobs-one-club-portfolio-night-in-singapore-2024-copy.html) (16 words, 2024-10-25)
- [Take Our Jobs: One Club Portfolio Night in Singapore - VaynerMedia](/content/take-our-jobs-one-club-portfolio-night-in-singapore-2024.html) (17 words, 2024-10-15)
- [Creating Social-First Campaigns for Better Engagement - VaynerMedia](/content/creating-social-first-campaigns-for-better-engagement.html) (16 words, 2024-10-11)
- [Avery Akkineni Digital & Dirt Podcast Interview breaking down the latest in digital marketing trends - VaynerMedia](/content/avery-akkineni-digital-dirt-podcast-interview/index.html) (19 words, 2024-10-10)
- [Wanda Pogue Talks Agency Models on Black T-Shirts - VaynerMedia](/content/wanda-pogue-talks-agency-models/index.html) (20 words, 2024-10-09)
- [Retro icon Sub Zero relaunches for a new generation in new campaign via VaynerMedia - VaynerMedia](/content/retro-icon-sub-zero-relaunches-for-a-new-generation-in-new-campaign-via-vaynermedia.html) (23 words, 2024-10-09)
- [Opendoor launches Vampire campaign - VaynerMedia](/content/opendoor-launches-vampire-campaign/index.html) (14 words, 2024-10-08)
- [From Pocket Change to Prosperity: VaynerMedia APAC x GXBank Campaign Case Study - VaynerMedia](/content/from-pocket-change-to-prosperity-vaynermedia-apac-x-gxbank-campaign-case-study.html) (17 words, 2024-10-07)
- [YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform - VaynerMedia](/content/youtube-works-awards-southeast-asia-jury-commend-entries-that-reflect-full-funnel-approaches-deep-creativity-and-holistic-use-of-ai-solutions-on-the-platform.html) (35 words, 2024-10-04)
- [VaynerMedia Client GXBank Malaysia Wins Three YouTube Works Awards - VaynerMedia](/content/vaynermedia-clients-gxbank-malaysia-wins-three-youtube-works-awards.html) (20 words, 2024-10-02)
- [The Digiday Awards - Duracell Wins Best Use of Influencer Marketing - VaynerMedia](/content/best-use-of-influencer-marketing/index.html) (14 words, 2024-10-02)
- [7UP global brand platform showcases its versatility for alcohol-free cocktails - VaynerMedia](/content/7up-global-brand-platform-showcases-its-versatility-alcohol-free-cocktails.html) (21 words, 2024-09-25)
- [Pepsi Thailand Wins 2024 Marketing Excellence Awards - VaynerMedia](/content/pepsi-thailand-wins-2024-marketing-excellence-awards.html) (16 words, 2024-09-23)
- [40 Under 40 2024: Tim Lindley, VaynerMedia - VaynerMedia](/content/40-under-40-2024-tim-lindley-vaynermedia/index.html) (15 words, 2024-09-19)
- [VaynerMedia Australia names Karen Coleman as new country manager - VaynerMedia](/content/vaynermedia-australia-names-karen-coleman-as-new-country-manager.html) (9 words, 2024-09-11)
- [Brisk Iced Tea brings back nostalgic claymation ads with the help of Doja Cat - VaynerMedia](/content/brisk-iced-tea-claymation-doja-cat/index.html) (14 words, 2024-09-10)
- [How to “day trade” attention: 5 key digital branding strategies - VaynerMedia](/content/how-to-day-trade-attention/index.html) (118 words, 2024-08-28)
- [Q&A: Marc Langenfeld – ‘More Relevant Content is More Likely to Capture my Attention and Engagement - VaynerMedia](/content/more-relevant-content-is-more-likely-to-capture-my-attention-and-engagement.html) (22 words, 2024-08-15)
- [Doritos Launches Out Of This World XXL Campaign Via VaynerMedia - VaynerMedia](/content/doritos-launches-out-of-this-world-xxl-campaign-via-vaynermedia.html) (10 words, 2024-08-08)
- [Doritos Coffee flavour launches via VaynerMedia - VaynerMedia](/content/doritos-coffee-flavour-launches-via-vaynermedia/index.html) (16 words, 2024-07-25)
- [5 Minutes with… Melanie Cook - VaynerMedia](/content/5-minutes-with-melanie-cook/index.html) (16 words, 2024-07-23)
- [Visa "Level up your game" by VaynerMedia EMEA - VaynerMedia](/content/visa-level-game-vaynermedia-emea/index.html) (16 words, 2024-07-19)
- [VaynerX opens a Miami HQ and is excited to cultivate creative talent in the city - VaynerMedia](/content/vaynerx-opens-a-miami-hq-and-is-excited-to-cultivate-creative-talent-in-the-city.html) (24 words, 2024-07-19)
- [AdAge: People on the Move: Lisa Buckley - VaynerMedia](/content/adage-people-on-the-move/index.html) (16 words, 2024-07-16)
- [Bossing It: Blood, Sweat, Tears and Laughter with Lisa Buckley - VaynerMedia](/content/bossing-it-blood-sweat-tears-and-laughter-with-lisa-buckley.html) (18 words, 2024-07-16)
- [Bossing it: Mastering ‘Kind Candour’ with Jeanny Ponce - VaynerMedia](/content/bossing-it-mastering-kind-candour-with-jeanny-ponce.html) (17 words, 2024-07-16)
- [VaynerMedia Launches Full Service Agency in Canada - VaynerMedia](/content/vaynermedia-launches-full-service-agency-in-canada/index.html) (16 words, 2024-07-16)
- [Catering to Gen Z Through The Lens of a Canadian Agency - VaynerMedia](/content/catering-to-gen-z-through-the-lens-of-a-canadian-agency.html) (20 words, 2024-07-16)
- [Tubi's UK Campaign Isn't Afraid Tubi Calling People Out - VaynerMedia](/content/tubis-uk-campaign-isnt-afraid-tubi-calling-people-out.html) (19 words, 2024-07-15)
- [Cannes Lions 2024: Interview with Avery Akkineni, CMO and Wanda Pogue, CSO of Vayner Media - VaynerMedia](/content/cannes-lions-2024-interview-with-avery-akkineni-cmo-and-wanda-pogue-cso-of-vayner-media.html) (15 words, 2024-06-26)
- [Gary Vaynerchuk bullish on India; VaynerMedia launches new office in the country - VaynerMedia](/content/gary-vaynerchuk-bullish-on-india-vaynermedia-launches-new-office-in-the-country.html) (21 words, 2024-06-11)
- [Digiday - Industry vets’ dos and don’ts of Cannes - VaynerMedia](/content/digiday-industry-vets-dos-and-donts-of-cannes/index.html) (19 words, 2024-06-11)
- [Gary Vaynerchuk on how TikTok changed the social media landscape - VaynerMedia](/content/gary-vaynerchuk-on-how-tiktok-changed-the-social-media-landscape.html): Gary Vaynerchuk, VaynerX chairman, joins ‘Squawk Box’ to discuss his new book, ‘Day Trading Attention: How to Build Brand and Sales in the New Social Media World’, how TikTok changed the social media landscape, and more. (10 words, 2024-05-15)
- [Gallo appoints VaynerMedia LA as lead creative agency for Barefoot Wine - VaynerMedia](/content/gallo-appoints-vaynermedia-la-as-lead-creative-agency-for-barefoot-wine.html): E&J Gallo Winery has appointed VaynerMedia Los Angeles as its lead creative agency in the U.S. for the Barefoot Wine brand. (11 words, 2024-05-15)
- [Ariana Madix made another Duracell ad, this time with Tom Sandoval’s former assistant - VaynerMedia](/content/ariana-madix-made-another-duracell-ad-this-time-with-tom-sandovals-former-assistant.html) (21 words, 2024-05-15)
- [VaynerX Rings the Nasdaq Stock Market Closing Bell - VaynerMedia](/content/vaynerx-rings-the-nasdaq-stock-market-closing-bell/index.html) (18 words, 2024-05-14)
- [Pepsi summer ads include Bobby Flay, emphasize grilling out - VaynerMedia](/content/pepsi-summer-ads-include-bobby-flay-emphasize-grilling-out.html): Bobby Flay flips burgers in a new Pepsi TV ad; he also stars in an social series focused on grilling tips and tricks. (13 words, 2024-05-13)
- [VaynerMedia EMEA appoints Peldon Rose to design stunning new London office - VaynerMedia](/content/vaynermedia-emea-appoints-peldon-rose-to-design-stunning-new-london-office.html): The global, full service advertising agency approached the design and build company to create a striking and dynamic workplace in the centre of Clerkenwell. (11 words, 2024-05-13)
- [“Patience:” Obed Padilla’s Inspirational Track For Vayner Media - VaynerMedia](/content/patience-obed-padillas-inspirational-track-for-vayner-media.html): Multi-talented singer, songwriter, and artist Obed Padilla has just dropped his latest single, “Patience,” tailored exclusively for Vayner Media. (14 words, 2024-05-12)
- [Entrevista Exclusiva para Merca2.0: Gary Vaynerchuk, CEO de VaynerMedia - VaynerMedia](/content/entrevista-exclusiva-para-merca2-0-gary-vaynerchuk-ceo-de-vaynermedia.html) (9 words, 2024-05-09)
- [¡Roastbrief estuvo presente en el VaynerMedia! - VaynerMedia](/content/roastbrief-estuvo-presente-en-el-vaynermedia/index.html) (15 words, 2024-05-08)
- [Gary Vaynerchuk's call to creative arms at The Drum Live in New York - VaynerMedia](/content/gary-vaynerchuks-call-to-creative-arms-at-the-drum-live-in-new-york.html): In the age of social media, quality creativity isn’t just an asset; it’s the currency of success, according to VaynerMedia’s CEO. (21 words, 2024-05-08)
- [VaynerMedia rolls out consulting products in APAC, to prioritise consumer engagement - VaynerMedia](/content/vaynermedia-rolls-out-consulting-products-in-apac-to-prioritise-consumer-engagement.html): Contemporary global creative and media agency VaynerMedia has announced the launch of its consulting products in the Asia Pacific region. (21 words, 2024-04-26)
- [Tubi Promotes 'Big Mood' In U.S. In Social, OOH Push - VaynerMedia](/content/tubi-promotes-big-mood-in-u-s-in-social-ooh-push/index.html): To kick off the show, VaynerMedia produced a series campaign branded “All The Moods.” Clips from the series will be promoted on Spotify, Tinder and the brand’s social channels. (10 words, 2024-04-22)
- [VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions - VaynerMedia](/content/vaynermedia-ceo-vaynerchuk-media-creative-agencies-must-reunite-to-create-common-sense-marketing-solutions.html): “I believe the modern marketing comms strategy should be predicated on common sense and a lot less on boardroom behavior,” said Vaynerchuk. (146 words, 2024-04-16)
- [VaynerMedia APAC picks new country manager for Thailand - VaynerMedia](/content/vaynermedia-apac-picks-new-country-manager-for-thailand.html): Global creative and media agency VaynerMedia APAC has named Monchaya Koolawong (pictured) as its new country manager for Thailand. (19 words, 2024-04-12)
- [Seth Jacobs joins VaynerMedia New York as ECD - VaynerMedia](/content/seth-jacobs-joins-vaynermedia-new-york-as-ecd/index.html): Jacobs joins from Anomaly, where he spent 12 years, most recently as Executive Creative Director and Managing Partner for the New York office. (16 words, 2024-04-09)
- [Potty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare - VaynerMedia](/content/potty-humor-scott-debuts-a-cheeky-short-film-about-a-bathroom-nightmare.html) (16 words, 2024-04-08)
- [Snap Awards Dedicated Agency Partners With Exclusive Ad Tools - VaynerMedia](/content/snap-awards-dedicated-agency-partners-with-exclusive-ad-tools.html) (18 words, 2024-04-05)
- [VaynerMedia LA Selected as Integrated Agency for Yaamava’ Resort & Casino - VaynerMedia](/content/vaynermedia-la-selected-as-integrated-agency-for-yaamava-resort-casino.html): Yaamava’ Resort & Casino at San Manuel has selected VaynerMedia Los Angeles as integrated agency of record, providing creative and media services. (19 words, 2024-04-01)
- [Pepsi names BabyMonster as new APAC ambassadors - VaynerMedia](/content/pepsi-names-babymonster-as-new-apac-ambassadors/index.html) (18 words, 2024-03-01)
- [SharkNinja Appoints VaynerMedia as Creative and Media Agency of Record in NZ - VaynerMedia](/content/sharkninja-appoints-vaynermedia-as-creative-and-media-agency-of-record-in-nz.html) (24 words, 2024-02-14)
- [Super Bowl Unsung Ad Heroes—The People (and Dog) Who Made a Big Impact Behind the Scenes - VaynerMedia](/content/super-bowl-unsung-ad-heroes-the-people-and-dog-who-made-a-big-impact-behind-the-scenes.html) (24 words, 2024-02-09)
- [Get an exclusive first look at Ice Spice’s #SuperBowl commercial for @starrylemonlime ✨ - VaynerMedia](/content/get-an-exclusive-first-look-at-ice-spices-superbowl-commercial-for-starrylemonlime-e2-9c-a8.html) (21 words, 2024-02-02)
- [How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands - VaynerMedia](/content/how-mischief-fcb-and-vaynermedia-keep-evolving-to-meet-client-demands.html) (19 words, 2024-01-24)
- [Pepsi Cherry Picks Millennials to 'Get Wild' for Campaign - VaynerMedia](/content/pepsi-cherry-picks-millennials-to-get-wild-for-campaign.html) (170 words, 2024-01-11)
- [ASOS Partners with VaynerMedia in Brand Building Push - VaynerMedia](/content/asos-partners-with-vaynermedia-in-brand-building-push.html) (8 words, 2024-01-08)
- [VaynerMedia Canada names Grace Mitchell its first group CD - VaynerMedia](/content/vaynermedia-canada-names-grace-mitchell-its-first-group-cd.html) (17 words, 2023-12-18)
- [Kota Murakami joins VaynerMedia as Japan country manager - VaynerMedia](/content/kota-murakami-joins-vaynermedia-as-japan-country-manager.html) (18 words, 2023-11-16)
- [Xponential Fitness Announces VaynerMedia as Global Media and Creative Agency of Record - VaynerMedia](/content/xponential-fitness-announces-vaynermedia-as-global-media-and-creative-agency-of-record.html) (12 words, 2023-09-06)
- [Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR - VaynerMedia](/content/duracell-picks-bbh-as-lead-creative-agency-and-vaynermedia-as-social-aor.html) (20 words, 2023-09-01)
- [Scott Bath Removes the Anxiety of Bathroom Clogs in Horror-Inspired Film - VaynerMedia](/content/scott-bath-removes-the-anxiety-of-bathroom-clogs-in-horror-inspired-film.html) (16 words, 2023-08-09)
- [Ariana Madix Skewers Tom Sandoval For Duracell in ‘Vanderpump’ Star’s Latest Brand Deal - VaynerMedia](/content/ariana-madix-skewers-tom-sandoval-for-duracell-in-vanderpump-stars-latest-brand-deal.html) (13 words, 2023-06-14)
- [VaynerX's Gary Vaynerchuk on the Future of Marketing - VaynerMedia](/content/vaynerxs-gary-vaynerchuk-on-the-future-of-marketing.html) (8 words, 2023-06-06)
- [VaynerMedia Opens in Amesterdam - VaynerMedia](/content/vaynermedia-opens-in-amesterdam/index.html): Learn about VaynerMedia's Amsterdam launch, expanding our innovative digital marketing expertise to Europe. Partner with us for creative strategies tailored to your brand. (11 words, 2023-04-26)
- [Mickey Cloud, director of Sasha Group in Chattanooga, recommends some of his favorite books - VaynerMedia](/content/recommended-reading-mickey-cloud/index.html) (14 words, 2022-01-18)
- [VaynerMedia Launches in Latin America - VaynerMedia](/content/vaynermedia-launches-in-latin-america/index.html) (16 words, 2021-04-05)
- [The Sasha Group is open for business in Chattanooga - VaynerMedia](/content/the-sasha-group-is-open-for-business-in-chattanooga.html) (17 words, 2019-02-07)
- [VaynerMedia adds Sasha Group in Chattanooga to aid entrepreneurs - VaynerMedia](/content/vaynermedia-adds-sasha-group/index.html) (9 words, 2019-01-15)

## Listings & Categories

- [social Archives - VaynerMedia](/content/tag/social/index.html) (5,240 words)
- [platform Archives - VaynerMedia](/content/tag/platform/index.html): Marketers could learn a thing or two from the US Open 🎾
 
We asked Wanda Young, Global CMO, Commercial Division of Ford Pro, her thoughts and she's exactly right. 🤝 In tennis and in marketing, every challenge, every campaign, and every pitch needs the same energy, focus, and resilience to be a win.
 
The brands that adapt and rally are the ones that win 🚀 (1,619 words)
- [Brand Archives - VaynerMedia](/content/category/brand/index.html) (4,152 words)
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- [VMNY Archives - VaynerMedia](/content/tag/vmny/index.html): Marketers could learn a thing or two from the US Open 🎾
 
We asked Wanda Young, Global CMO, Commercial Division of Ford Pro, her thoughts and she's exactly right. 🤝 In tennis and in marketing, every challenge, every campaign, and every pitch needs the same energy, focus, and resilience to be a win.
 
The brands that adapt and rally are the ones that win 🚀 (1,909 words)
- [VMNYC Archives - VaynerMedia](/content/tag/vmnyc/index.html) (886 words)
- [leadership Archives - VaynerMedia](/content/tag/leadership/index.html) (2,091 words)
- [america Archives - VaynerMedia](/content/tag/america/index.html): Marketers could learn a thing or two from the US Open 🎾
 
We asked Wanda Young, Global CMO, Commercial Division of Ford Pro, her thoughts and she's exactly right. 🤝 In tennis and in marketing, every challenge, every campaign, and every pitch needs the same energy, focus, and resilience to be a win.
 
The brands that adapt and rally are the ones that win 🚀 (1,047 words)
- [VMLA Archives - VaynerMedia](/content/tag/vmla/index.html) (2,091 words)
- [B2B Archives - VaynerMedia](/content/category/b2b/index.html) (1,083 words)
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- [LA Archives - VaynerMedia](/content/tag/la/index.html) (123 words)
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- [Malaysia Archives - VaynerMedia](/content/tag/malaysia/index.html) (76 words)
- [Japan Archives - VaynerMedia](/content/tag/japan/index.html) (50 words)
- [EMEA Archives - VaynerMedia](/content/tag/emea/index.html) (636 words)
- [India Press Archives - VaynerMedia](/content/category/in-the-press/india-press/index.html) (45 words)
- [Toronto Archives - VaynerMedia](/content/tag/toronto/index.html) (50 words)
- [vmTN Archives - VaynerMedia](/content/tag/vmtn/index.html) (56 words)
- [LATAM Archives - VaynerMedia](/content/tag/latam/index.html) (62 words)
- [Thailand Archives - VaynerMedia](/content/tag/thailand/index.html) (80 words)
- [Chattanooga Archives - VaynerMedia](/content/tag/chattanooga/index.html) (56 words)
- [Eva Nosidam Archives - VaynerMedia](/content/tag/eva-nosidam/index.html) (19 words)
- [Miami Archives - VaynerMedia](/content/tag/miami/index.html) (69 words)
- [India Archives - VaynerMedia](/content/tag/india/index.html) (57 words)
- [NYC Archives - VaynerMedia](/content/tag/nyc/index.html): Marketers could learn a thing or two from the US Open 🎾
 
We asked Wanda Young, Global CMO, Commercial Division of Ford Pro, her thoughts and she's exactly right. 🤝 In tennis and in marketing, every challenge, every campaign, and every pitch needs the same energy, focus, and resilience to be a win.
 
The brands that adapt and rally are the ones that win 🚀 (4,681 words)
- [Amsterdam Archives - VaynerMedia](/content/tag/amsterdam/index.html) (22 words)
- [Blog Archives - VaynerMedia](/content/category/blog/index.html): Kaylen McNamara (Chief Business Officer, VaynerX) is taking it away with her Day 3 Cannes Takeaways. And now that we’re past the jet lag, we’re digging into the conversation at the top of everybody’s mind. 💭

Yes, AI and digital are everywhere you look. But, we’re also seeing so much of the complete opposite. So far this week, we’ve run into letter making stations, disposable cameras, and of course, the experience that is Cannes Lions aka THE immersive and in-person festival built to connect with one another. 🤝

And it doesn’t just start or stop in Cannes either. It’s a trend we’ve been seeing for quite a bit now. People are unplugging, diving into analog hobbies and activities, collecting vintage items, and really embracing the IRL moments. So, now that we’re seeing the rise of analog and experiential, the next step is figuring out how it works with the digital side of things. 

At Vayner, it’s something we’ve coined as the Barbell strategy, and it essentially means that both extremes need to be prioritized. 

In an era where both digital and being chronically offline are so integral to our day to day, (and becoming inseparable from our industry), it’s essential that marketers are fully invested in both the digital and analog side of things. 🏋️‍♀️

#CannesLions2026
, Stop treating creator marketing like a budget hack. 🛑

At Chez Vayner, Chris Bellinger (Chief Creative Officer, PepsiCo) dropped a truth bomb that every brand team needs to hear: creator marketing is not "cheaper" than traditional tier-one celebrity media.

The value isn't in a lower price tag. It’s in the effectiveness. If you want to see real results in the creator economy, you have to be willing to make the right investments and budget allocations. You can’t be shocked it doesn't work if you aren't putting the proper fuel behind it and this is exactly where most brands go wrong.

A huge thank you to our amazing panelists for the insights 🤝 Amy O'Harra (Regional Lead, Client Partnerships, Popular Pays ), Connor Wood (Creator & Comedian), and our very own moderator, Mimia Johnson (Executive Creative Director, VaynerMedia)

Stay tuned for more hot takes from #CannesLions2026 at Chez Vayner! 🇫🇷✨,  
Why Your AEO Strategy is Probably Broken (And How to Fix It) 🚀🤖
 
Most brands think Answer Engine Optimization (AEO) is just SEO with a new name. They’re wrong!
 
After analyzing how Fortune 500 brands show up in AI, our resident expert, Zubin Mowlavi (EVP, Commerce) identified three critical things most teams still don’t understand about winning the AEO game:
 
1️⃣ You’re playing two games at once.
AEO has two distinct layers:
🧱 Layer 1: Foundational Training Data. This is the compounding asset built from millions of reviews, mentions, and editorial content. It determines if the model knows you at all.
🧱 Layer 2: Live Retrieval. Models like ChatGPT and Perplexity actively search the web in real-time. Well-structured content can be cited here in as little as 7 to 14 days.
 
Optimize for both layers, or you're missing half the surface area.
 
2️⃣ Your product catalog is the bare minimum.
A catalog might get you considered, but organic signals earn the recommendation. The real "win" is using AEO data to find "invisible" gaps in your category and briefing social content directly against them. 
 
3️⃣ You can't buy your way in (yet).
Right now, every brand is on equal footing on the organic side. Brands building real equity today are creating a moat for when paid ads eventually arrive.
 
The winners will be the brands that treat organic content as their AI & content strategy. 💫
 
For an even deeper dive into AEO 101 check out Zubin's blog 👉 https://lnkd.in/eWQdppeN (11,366 words)
- [reports Archives - VaynerMedia](/content/tag/reports/index.html) (26 words)
- [VMAUS Archives - VaynerMedia](/content/tag/vmaus/index.html) (24 words)
- [Blog Archives - Page 2 of 7 - VaynerMedia](/content/category/blog/page/2/index.html) (8,490 words)
- [VMCA Archives - VaynerMedia](/content/tag/vmca/index.html) (27 words)
- [Featured Archives - VaynerMedia](/content/category/featured/index.html) (7,877 words)
- [Education Archives - VaynerMedia](/content/category/education/index.html): Marketers could learn a thing or two from the US Open 🎾
 
We asked Wanda Young, Global CMO, Commercial Division of Ford Pro, her thoughts and she's exactly right. 🤝 In tennis and in marketing, every challenge, every campaign, and every pitch needs the same energy, focus, and resilience to be a win.
 
The brands that adapt and rally are the ones that win 🚀 (5,545 words)

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