Profound Report - VaynerMedia

90% of your brands content is cited in AI

within just 37 days of publication.

AI is reading the internet continuously, meaning the content you post today could be driving your brand’s AI recommendations next week. Dive into the complete Profound x VaynerX report to learn how to build a winning AEO strategy and ensure your brand is never invisible to AI.

Don’t let your brand go invisible in the AI era.

What You’ll Learn in This Report

• The Rise of Social Citations: Social and user-generated content are increasingly becoming the primary sources that AI answer engines rely on for citations.
• The Myth of a Universal AI Strategy: Every AI platform learns from a completely different ecosystem, meaning there is no single, one-size-fits-all AI search strategy.
• The Power of Creator Authority: YouTube and creator-led video have emerged as some of the most influential sources shaping how AI understands and recommends brands.
• AI Operates at the Speed of Culture: AI recommendation systems work at an unprecedented speed, with a median time of just 6.8 days between a piece of content being published and an AI engine citing it.