Public Relations

vxPR is a modern earned engine built to move fast, spark momentum, and ensure your story lives exactly where consumers are paying attention. While we supercharge campaigns with high-impact headlines, our deep focus is on shaping narratives, building brand credibility, and driving always-on relevance. From cultural media moments to executive thought leadership, we deliver stories that actually stick.

STORIES THAT STICK.

CAMPAIGN SUPERCHARGER

Strategic earned firepower designed to maximize attention for a specific campaign or product launch. We keep a pulse on relevance and generate conversations that matter, turning key brand moments into unmissable cultural events. By integrating modern PR with social realities, we ensure your launch drives consumer action and tangible business impact.

ALWAYS ON RETAINER

The modern PR retainer built to win daily relevance. We provide a dedicated team to maintain a steady, strategic drumbeat in the press, seamlessly bridging the gap between earned media and social-first synergy. By moving at the speed of culture, we keep your brand at the center of the conversation day in and day out, capturing the underpriced attention your business deserves.

INTEGRATED REPUTATION ENGINE

A holistic communications model built to elevate and protect your brand in today’s attention economy. We provide comprehensive support across traditional press, social channels, executive visibility, and events. By blending corporate reputation with deep cultural relevance, we build authority and trust exactly where your target audience actually spends their time.

Modern PR lives in the comment section. We’re culturally obsessed, socially fluent, fully integrated, and built to help your brand move at the speed of conversation.
Rachele Testa Schaefers, Vice President, Global Communications

FAQS

Who leads vxPR and execution at VaynerX?

Our PR strategy and execution is led by VaynerX Vice President, Global Communications, Rachele Testa Schaefers, alongside a dynamic team of modern communications experts who understand how to build relevance and earn attention in today’s rapidly evolving media landscape.

How does vxPR differ from a traditional PR agency?

We operate at the intersection of earned media and cultural relevance. By leveraging social listening, creator partnerships, and our deep understanding of the attention economy, we create PR campaigns that people actually want to engage with.

How does vxPR integrate with my other marketing efforts?

vxPR is an integrated piece of the VaynerX engine. We work hand-in-hand with our Creative, Media, and Strategy teams to ensure your earned media efforts amplify your social content and advertising campaigns. This “social-first synergy” means your brand is telling a cohesive, culturally relevant story across every touchpoint.