Media

We’re relentlessly focused on driving business results, not just potential reach. We have a deep understanding of the channels where consumers spend their time and use modern planning, buying, and analytics to get them to act. We’re moving beyond traditional reach and efficiency metrics to focus on what truly matters: attention, relevance, and business outcomes.

Media AOR

A modern approach to comms planning and buying built for today’s attention economy. We manage social, digital, and traditional channels with a measurement framework that makes every dollar accountable—delivering ongoing insights performance reports and ARB analysis to uncover patterns and opportunities.

Digital Media AOR

We accelerate momentum in digital and social to grow your brand’s presence and bottom line. Our Digital Media AOR is built for the channels that matter most to today’s consumers. We prioritize real, underpriced attention (not just potential reach) and use a modern communications process that informs plan shifts in real-time, based on in-market data.

Social (Media) AOR

Our Social AOR model strategically combines organic content with media amplification. We handle the planning, buying and optimization of your social media, so every post, dollar and placement is held accountable. By amplifying what’s working and fueling it with smart media, we make social do what it does best—drive attention and business.

We don’t believe in spending money on bad creative. Every dollar invested with us is an intentional pursuit of effective underpriced attention

John Terrana, President, Americas and Chief Media Officer

FAQS

Who leads your media strategy and execution?

Our media strategy is led by our President, Americas and Chief Media Officer, John Terrana and a powerhouse team of industry leaders. This includes Hailey Riggle, EVP, Media; Jon Morgenstern, EVP, Head of Investment; and Benjamin Allison, EVP, Media. Together, they bring a wealth of expertise to ensure we stay at the forefront of the industry.

How is your media strategy unique compared to other agencies?

We focus on identifying and leveraging underpriced attention across digital and social platforms to maximize your brand’s reach and impact. By putting social at the center of everything we do, our strategies are data-driven and continuously optimized to ensure the best possible outcomes.

What are some of your platform certifications?

We love to know it all. Here’s our lineup:

1. TikTok for Business
2. Meta for Business
3. Snap for Business
4. Pinterest Business
5. LinkedIn for Learning
6. Amazon Ads Partners
7. The Trade Desk
8. Walmart Connect
9. Criteo
10. Google Marketing Platform
11. Reddit for Business

VaynerMedia is one of only four US entities with both TikTok Agency Marketing Partner and full service TikTok Shop Partner* status (“badges”).

*Full service TSP is defined as having certifications in all four seller service categories:

• Shop management
• Seller affiliate management
• Short video management
• LIVE management

We are the only US shop that is able to claim the five-fold partner certification achievement across TikTok (Agency TMP and TSP) Google, Meta and Snapchat.

Work With US

We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. If you’re looking for a strategic partner to navigate the complexities of modern marketing, let’s talk.