commerce

Gen Z isn’t just scrolling, they’re shopping. Social is where they discover what’s new and decide what to buy. 70% of Gen Z have already purchased through live shopping. And with live commerce already a multi-billion-dollar market growing 30% every year, this isn’t a side play for brands–it’s the new front door to relevance and revenue.

01

Social Commerce Strategy & Operating Model

We map the landscape—who’s winning, where the gaps are, and how your brand can stand out. The output: a clear plan with channel priorities, audience insights and financial modeling that shows exactly where the upside is.

02

TIKTOK SHOP ACTIVATION

We make your TikTok Shop conversion-ready. Think optimized profiles, A/B-tested content calendars, and influencer and affiliate partnerships that bring credibility and sales. Every stream, ad, and piece of content gives us fast learnings so we can double down on what works.

03

SOCIAL COMMERCE AOR

The always-on model. We manage the full ecosystem across TikTok, Instagram, YouTube, and beyond—from live shopping calendars to influencer scaling and advanced analytics. One connected system that keeps driving sales, content and cultural relevance.

In social shopping, every swipe can be a signal and a sale. Brands that treat affiliates as intelligence partners, not just traffic generators, will outperform in relevance, speed, and revenue

Zubin Mowlavi, EVP, Digital Commerce

FAQS

Why invest in social commerce now?

62% of users already watch LIVE daily, and 67% of “no-intent” users say they’ve been inspired by live shopping to make a purchase. The window to build brand share is wide open.

What’s the conversion rate?

On average, live shopping delivers a 9% conversion rate—far higher than standard e-commerce benchmarks.

How fast can we see results?

Quickly. Test campaigns and live pilots generate sales and content in weeks, not quarters—giving you proof points you can scale.

What’s the biggest benefit?

Each live event = weeks of content. Dozens of social assets and ads are created from a single show, turning live commerce into both a sales engine and a content stream.

Work With US

We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. If you’re looking for a strategic partner to navigate the complexities of modern marketing, let’s talk.