analytics

Numbers don’t build relevance, people do. Our analytics go beyond dashboards to decode culture in real time. From sentiment to social signals, we turn raw data into the insights that matter, helping brands stay relevant in the conversations that shape them.

01

Vayner Agile Mix Forecasting

A holistic analytical model used to quantify the impact of multiple marketing inputs on market response. We measure the effectiveness of advertising and provide insights on future budget allocation decisions.

02

VAYNER GEO-MATCHED TESTING

A sharp way to measure marketing impact in the real world. By pairing two similar markets, one exposed to a campaign (test) and one not (control), we can isolate the true effect of strategy, creative or media changes. Tracking KPIs like sales, engagement, or brand lift across both groups reveals what’s working and what’s wasted. With testing, we get clear, data-driven insights that fuel smarter decisions, sharper resource allocation and continuous marketing optimization.

03

AUTOMATED SENTIMENT ANALYSIS & TEXT MINING

We turn conversations into clarity. Our AI-powered tools analyze social chatter in real time so you can stay ahead of audience sentiment, spot trends early, and act fast.

• Multi-Platform: analyze data across all major social platforms
• Real-Time Analysis: understand audience preferences as they unfold
• AI-Powered Insights: advanced AI-driven sentiment, categorization and keyword extraction that goes beyond surface-level metrics
• Customizable: tailor sentiment tracking to fit your business needs
• Dashboards & Reporting: actionable insights with intuitive visuals, all in one place

Our role in analytics is to bridge brands and consumers. By analyzing the conversations, behaviors and signals across culture, we deliver insights that drive deeper connection and measurable business impact

David Rossitter, SVP of Analytics

We’re the codebreakers of culture. We gather, translate, and simplify data to find the human truths that spark unignorable creative, turning cultural buzz into powerful relevance and measurable business results for our clients

Carly Taitz, SVP of Analytics

FAQS

How is Vayner’s approach to analytics different?
We don’t just track numbers—we read the signals behind the numbers. Our analytics tie sales lift to social signals, turning data into insights that help brands stay relevant where conversations are happening.

What kinds of questions can analytics actually answer?
Everything from “Is our campaign lifting sales?” to “How is Gen Z talking about our category right now?” Our tools reveal not just what happened, but why and what to do next.

How does Geo-Matched Testing work?
We pair two nearly identical markets, one that sees your campaign and one that doesn’t. That isolates the true effect of strategy, creative or media changes, giving you clarity on what’s working and what’s wasted.

Can analytics go beyond media performance?
Yes. Our sentiment analysis and text mining tools scan conversations across platforms in real time, surfacing audience sentiment and cultural trends early enough to act on.

Work With US

We help Fortune 500 brands scale by blending culture and data to create relevant creative and performance-driven media that delivers real business results. If you’re looking for a strategic partner to navigate the complexities of modern marketing, let’s talk.